Quiet Luxury is one of the most popular trends of 2023, which is reflected in both fashion and interior design.
The growing popularity of the trend is associated with the final season of the HBO hit series The Heirs about the life of multibillionaires from the Roy family, as well as the court with the participation of actress Gwyneth Paltrow, who impressed the public with her restrained stylish images. The old money aesthetic – with its lack of ostentation and logomania – appeals to many. According to a Google study conducted for fashion brand Karen Millen, searches for “old-money style” (“aesthetics of old money”) have increased by 568% over the past year, and “quiet luxury” by 373%. Experts note: in turbulent times, consumers want high-quality, timeless things that will last a long time, despite the transience of fashion.
Reliable materials, carefully thought-out designs, a well-thought-out design that does not depend on trends, the absence of recognizable logos, and a calm palette are signs of quiet luxury, including in the furniture industry.
Items from the Dantone Home collections will fit into interiors in different styles and look as if they have always been there because an emphasis on tradition is important for “new luxury”. Thanks to the integrated approach of the brand, the customer has the opportunity to completely assemble an “interior capsule” from pieces of furniture for different zones. The interior will not be boring – designers add something special to simple forms: elegant decor elements, and original fittings. The production process is given special attention. The brand uses first-class materials: solid wood, noble brass, and durable upholstery textiles. And prototypes are tested and refined until the product is fully ready for production to guarantee excellent quality and ease of use for years to come.
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