The dynamic blue hue of periwinkle with a life-giving purple-red tone combines the fidelity and constancy of blue with the energy and excitement of red, which together creates an inspiring combination of novelty
The color of 2023 according to Pantone was 18-1750 Viva Magenta, “a bold and fearless, lively red color that encourages experimentation and self-expression without restrictions.”
WGSN experts together with Coloro called the fall/winter palette 2023-2024.
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