Dare to Dream: BIG studio developed the identity of the 3 Days of Design festival

The festival will take place in Copenhagen from 12 to 14 June the theme will be Dare to Dream, which aims to explore how good design can not only be practical but also evoke emotion. This idea was reflected in the event’s identity, for which this time the Danish architectural studio BIG was responsible. Created in a fairy-tale style using 3D graphics, it depicts floating, cloud-like pieces of furniture against a sunset gradient background. The vibrant fuchsia hue also appears in other festival design elements such as logos and T-shirts. According to the studio team, the slogan for the upcoming 3 Days of Design is associated with expanding the boundaries of imagination, appealing to your inner child, and the importance of remaining curious about the world. 

Photo: BIG. 

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