Jonathan Anderson made chairs the focal point of a Loewe installation for Milan Design Week. The brand not only announced an elegant collection of home accessories but also showed how using various weaving techniques, you can turn an everyday item into a work of art.
In nearly a decade as Creative Director of Loewe, Anderson has transformed the historic Spanish brand into a powerful laboratory where the importance of handicrafts is highlighted through ambitious artisan projects. The project at Milan’s Palazzo Isimbardi showcases weaving techniques in a variety of materials, including leather, raffia, thermal blankets, sheepskin, and felt. They are traditionally used to create tactile textures – and this time the designers used them to present a decorative reimagining of the Stick chair. Anderson took as a basis the visual language of the classic chair made of wooden sticks, invented by the peasants.
The use of bright colors made the exposure effective. Each chair was the result of a creative dialogue between the craftsmen, their preferred material, and object. Loewe Lloyd Loom chairs are another highlight of the exhibition. They are made of natural fibers, leather, and woven from paper wound on metal wire. A mushroom motif was even used on one of the chairs. All the chairs on display were available for purchase, and bags inspired by the materials and techniques used to decorate the seats and lamps could also be purchased indoors.
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