Over its almost three-century history, the Ginori 1735 factory has evolved from a small family workshop in Tuscany to a brand whose products are valued all over the world. The philosophy of the Italian company combines a tribute to the traditions of craftsmanship with innovation and thoughtful design with spectacular visual motifs and a recognizable Mediterranean flavor. The term “graceful audacity” is often applied to Ginori 1735 products, which only confirms the team’s ability to find a balance between the heritage of the past and the constant desire for renewal.
History of the manufactory
The workshop of Carlo Ginori, a little later known as Manifattura di Doccia, appeared during the heyday of porcelain production in Italy. In an effort to look at traditional material from the point of view of the concept of “pure beauty,” Ginori relied on a synthesis of craftsmanship, modern aesthetics, and new international trends. He drew inspiration from bold art and the spirit and culture of Italy at the time. The products produced by the workshop almost immediately became synonymous with elegance and refined taste, decorating the most luxurious houses in the region. In 1896, the family manufactory significantly expanded its porcelain collection and, after merging with the Milanese company Richard, became the Richard Ginori Ceramic Company.
A milestone in the development of Ginori 1735 is associated with Italian design legend Gio Ponti, who was appointed creative director of the company in 1923. During his ten-year leadership, the manufactory received the Grand Prix at the International Exhibition of Decorative Arts and Artistic Industry in 1925 and also released iconic collections of porcelain tableware – Labirinto and Catene. Ponti’s replacement, Giovanni Gariboldi, continued his teacher’s vision by further rethinking the conventions of porcelain art. His philosophy is based on a combination of aesthetics and proven technology, expressive design, and practicality.
Thanks to Gariboldi, the recognizable style of Ginori 1735 has become more minimalistic, and the functionality and applicability of products in everyday life have come to the fore. A striking example of this approach is the recently reissued historical collection, Colonna. In subsequent years, the company actively collaborated with leading Italian designers, including Achille Castiglioni, Aldo Rossi, Enzo Mari, and many others.
THE FLORENTINE HOUSE IS GUIDED BY ITS CONSTANT GOAL: TO REVIVE PORCELAIN AND TRANSFORM IT INTO A WORK OF ART.
In 2013, the brand joined the Kering holding, and the creative director of Gucci, Alessandro Michele, took over its creative leadership at that time. During this period, the manufacturer decisively reconsiders its image, shifting its focus to a more exclusive segment and introducing updated concepts for its flagship stores in Florence and Milan.
Iconic collections
Maze
The Labirinto collection is one of the results of Gio Ponti’s creative contribution to the development of the manufacture. The designer has developed a fascinating pattern in which straight lines, without touching, follow one another and create a labyrinth effect. The dynamic geometric motif is available in four colors – black, scarlet, emerald, and sapphire.
Italian East
The line reflects the elegance of lines from the classic Antico Doccia collection and floral motifs borrowed from the oriental style. This bold combination, which fits seamlessly into the artistic tradition of Italy, is embodied in the explosive color scheme of porcelain plates, cups, dishes, home decor, and other products.
Neptune’s journey
One of the most daring and ironic collections, Ginori 1735, was created by London designer, decorator, and author of recognizable illustrations, Luke Edward Hall. His visual language was formed at the intersection of his love for historical motifs and playful aesthetics. The Il Viaggio di Nettuno series turned out exactly like this: heroes of ancient Greek and Roman mythology appear on the products in extravagant images and colorful color combinations.
OFF-WHITE™ x GINORI 1735
As part of a collaboration with Off-White and its creator, designer Virgil Abloh, the manufactory has released a limited collection of tableware and home decor. The collaborative line combines the signature elegance and sophisticated style of Ginori 1735 with avant-garde elements of street culture.
Ether
French designer Constance Guisse has reinterpreted the brand’s classic tableware with airy and delicate color effects. A distinctive feature of the Ether collection is the ability to use products on both sides, which makes the serving process even more creative.
On the cover: Ginori 1735 boutique, photo by Enrico Conti/Richard Ginori.All photos: Ginori 1735.
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