Dulux's 2024 Color of the Year is so luxe and versatile our Editor is doing both his living room and bedroom in it

There are few things that get us more excited than the annual Color of the Year announcements, and renowned British paint brand Dulux always delivers an on-trend shade. This year it's a hue that we've been noticing a lot already, and we predict it will successfully encapsulate our next journey around the sun. Now that it's had Dulux's seal of approval, we can't wait to decorate with it.

HOW SHOULD WE INCORPORATE SWEET EMBRACE INTO THE HOME?

The pale shade might be subtle, but it acts as a strong, stable foundation on your walls. As a metameric color, different tones are highlighted during particular points of the day as the natural light changes. For example, it appears crisper in the early morning, becoming more blush pink through the day and then increasingly violet in the evening. As Marianne explains: 'This makes it perfect for north-facing rooms or houses that don’t have much natural light.'

WHY IS PINK TRENDING?

There's no denying that pink has been having a serious resurgence of late, in part owing to the Barbiecore craze since the release of the recent film. The playful shade is being used in fresh new ways, and Sweet Embrace offers a similar opportunity to experiment. 'It taps into the in-vogue pink interior trend, which has been swelling for the past decade,' notes Marianne. 'But the color offers a soft and usable solution to the current craze through its cooler, sophisticated edge.'

We've also noticed a trend towards warmer, more comforting hues in recent years. Gone are the days of grey walls and the overuse of stark whites. As Dulux expertly captures, we now want our homes to act as sanctuary spaces that envelop us in a warm welcome on our return home, and Sweet Embrace does exactly that. If you're looking for a fresh yet comforting shade to introduce to your home and a modern way to decorate with pink, it's the perfect place to start.

CAN'T GET YOUR HANDS ON DULUX? HERE ARE 3 SIMILAR SHADES FROM OUR OTHER FAVORITE PAINT BRANDS

'Proposal', Benjamin Moore

'Pink 07', Lick

'Rose of Sharon', Sherwin-Williams

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