WGSN experts together with Coloro called the fall/winter palette 2023-2024. The five colors reflect the “different paths” consumers will face as they change their lifestyles and set their directions for the future. Colors are described as “motivating forces” that will help reconnect with qualities we may have overlooked during the pandemic: healing, discovery, transformation, simplicity, and pleasure.
Digital lavender Digital lavender, a calm shade of purple that was previously named WGSN’s 2023 color, completes the color palette. This balancing property is key as the color becomes a staple for mental health products and gender-sensitive design. Brands should use Digital Lavender attributes for health and wellness, and use them for smart fitness, wearable devices, and training product categories.
Crushed apricot The appearance in the line of juicy Apricot Crush proves that the color can be both joyful and nutritious. Described as a “shade containing vitamins,” the mid tone orange is a “fruity injection of the energy of the season.” Color also turns out to be a major shift from soft, pastel tones to brighter and more invigorating shades that will bring a warming glow to the home.
A shade of sage leaves The green Sage Leaf gives a breather from the world of technology. The pandemic has brought back hobbies such as gardening, baking, and hand sewing, and these forgotten pursuits are expected to encourage a slower lifestyle. “As we further adjust our lifestyle, we will be sensitive to overstimulation and will pay attention to the environment and colors, which reduce anxiety and stress. The sage leaf is a quiet and soothing green color that evokes contemplation, rest, and reflection.”
Galactic cobalt The modern space age will also spark the popularity of a new hyper-bright shade of blue. Under the influence of new technologies, Galactic Cobalt creates a feeling of “escape from reality and augmented reality”, but at the same time can be used in different ways. WGSN states that versatile and technical color will be a natural choice for functional outerwear, consumer technology, and virtual experience.
Space dust Color trends are influenced by everything, up to the “space race of billionaires.” Astro Dust, a red shade of medium tone that “resembles the dusty and desolate landscape of Mars,” is associated with an obsession with interplanetary exploration. “As commercial space travel evolves and space tourism becomes a reality, the colors of the universe will excite and inspire us,” WGSN said in a statement.