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Trends 2023/2024: augmented reality in the Louis Vuitton project

Brands and consumers are using AR to experiment with technology while staying in the physical world. The type of technology associated with augmented reality is seen as the healthiest way to think about the evolution of the web, as it is still based on real life and people rather than virtual reality. Louis Vuitton uses AR in its latest project and collaboration with renowned artist Yayoi Kusama to decorate popular attractions.

The project consists of several iconic objects around the world, including the Eiffel Tower, the Statue of Liberty, the Tower Bridge, the Arc de Triomphe, the Natural History Museum, and the London National Gallery. In digital form, points are drawn on top of the real landscape. The project uses Snap Landmark lenses; By opening the Snapchat app, users in some cities around the world can find a brand page or lens and choose a landmark in front of them to see Kusama’s branded dots superimposed on the screen. This collaboration reflects Louis Vuitton’s iconic collection of leather goods, also decorated with peas.

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