When selling a property, everyone expects to get the highest price, but sometimes few people think that there are a few simple rules that allow you to put the property in the best light. And not just with great photos. The key to the right impression with buyers on the Internet is visuality and image. Give them the feeling that this is exactly the lifestyle they are looking for. Prepared scenography is needed – styling, and skillful decor ensure that they will not be disappointed when they later visit your property in person.
Related: Apartment as an investment
In America, where real estate competition is always high, they rely on scenography, and then on the subsequent photo session. In Europe, in addition to “external data” today we are trying to focus on energy efficiency and the “cost-effectiveness” of housing.
Two things remain irreplaceable: time and first impression. First, you need to accurately define the target group of buyers, and then organize the house so that it matches the ideals of this group. The production uses clever tricks and methods that position your home as ideal for these particular buyers.
1. The rule of a blank slate
Hide very personal things – photos, souvenirs. But most importantly, respect potential buyers as dear guests – do not forget to do a general cleaning: wash the windows, clean up the mess and polish the floors to a shine. Anyone will think that your property are overrated if they see that you yourself treat them with disdain.
A clean home is easier to plan for staging, and you need to think about each room or area with your target audience in mind. Retirees are unlikely to want to have a modern home office, a young family does not necessarily need a rose garden, but having a spare room as a potential nursery – why not. Feel free to speak to your real estate agent for some insider information on potential buyers.
3. Neutral background
It is a small repair that is recommended for the sake of a high sale. However, if your property already has a universal “base” (light walls and parquet floors), you can limit yourself to a little restyling. For example, to update the whitewashing of the ceiling or the doors of kitchen cabinets. In any house there is a problem area – you should not mislead the buyer and hide the problem, but you can identify options for solving it.
Use only expressive, large-format art – photography, silkscreen, or abstract painting is fine. One or more gallery-level works on the walls (possibly rented) will not only signify character but also subconsciously elevate the interior. The goal is to create an accent that will make your property stand out from the rest.
The next level is furniture. Room by room, imagine your ideal customer and think about what they will use them for. Arrange items while allowing the furniture to “breathe” (no clutter or heavy clutter). Pay special attention to the entrance: a hallway with a beautiful mirror and an armchair.
It is in the decor that you can use sneaky tricks to entice the buyer to make an offer. Key elements will create a talking point, while small details ensure that the overall effect looks natural. A beautifully set dinner table, a few fresh towels in the bathroom, a trendy coffee maker, a spectacular blanket… Hint. A teddy bear is enough to suggest a “kid’s bedroom,” a laptop that a corner desk is meant for a home office. LED strips will help illuminate the space in many ways. For viewing during daylight hours, your windows should sparkle, and the plants on the windowsills should not block natural sunlight. If you are selling a house, there is no need for any expensive landscaping, just manicured greenery and maybe a table and a couple of chairs there.
Don’t be afraid to appeal to wider sensibilities as you embellish your possessions. Create a stunning fragrant scenery with vibrant citrus or welcoming vanilla. Don’t forget about the apple cinnamon pie rule. Our sense of smell is closely linked to memory, so the right scents used in different rooms can be enough to cement the most positive emotions.
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